Alberta iGaming report: CA$122.1M from July to September

Alberta's regulated online gambling market generated CA$122.1 million in revenue after player winnings in its first two and a half months. Alberta iGaming Corporation (AiGC), the provincial body that runs the market, published its first Market Performance Report on 23 October 2026. It covers 13 July, when the market opened, to 30 September, and shows revenue rising every month: CA$22.2 million in July, CA$43.3 million in August and CA$56.6 million in September.

AiGC adds a caveat of its own. The results reflect operators joining the market gradually over the period, so they are "not a full representation of the total iGaming market."

The numbers

The report measures non-adjusted gross gaming revenue (NAGGR): everything players wagered, minus everything they won. Adding up the monthly figures in AiGC's downloadable report, by our count players wagered about CA$2.89 billion across the three months (Casino.org gives the same total), and winnings came to roughly 96% of that in each month. The roughly 4% that stayed with operators is the NAGGR figure.

Two details help read the table. Active player accounts are accounts that played during the month, not individual people; someone with accounts at three sites counts three times. And July is a short month in this report, since the market only opened on the 13th. AiGC says 15 operators were live on opening day; the report counts 16 as active during July. The report is unaudited and may be revised.

Casino carries the market

In September, casino games, which AiGC defines as random number generator games such as slots, jackpot slots, table games, poker and keno, made up 75.6% of revenue. Sports and event betting took 19.5% and live dealer casino 4.9%. Casino was the largest product in every month, peaking at 82.3% in August.

Sports betting moved the most in September. Its revenue more than doubled from CA$5.2 million in August to CA$11.1 million, while casino grew from CA$35.7 million to CA$42.8 million. In our view, the takeaway for players is that in Alberta's regulated market most of the money is in online slots and tables, not the sportsbook.

Where the money goes

Before the main split, 2% of gross gaming revenue goes to First Nations and 1% to social responsibility programmes, which AiGC says will fund mental health, addiction and research programming. Casino.org reports that the remaining net revenue is split 80% to operators and 20% to the province, the same split Ontario uses.

"Regulation matters," said Dan Keene, AiGC's chief executive. "Early results indicate that Albertans value the strong oversight and greater accountability offered by a regulated market."

Still filling up

The operator count grew from 15 at launch to 24 by 30 September, and AiGC expects several more to join by the end of 2026. The province's transition period for unregulated sites ended on 13 October, after this report's cut-off, so the effect of that deadline will only show in later reports. AiGC will now publish monthly, in the third week of each month, with an Excel download.

For more on who has entered the market, see 888's regulated poker launch in Alberta and Games Global's AGLC approval.