BETBY enters regulated Poland via Betters sportsbook partnership

BETBY enters regulated Poland via Betters sportsbook partnership

On 17 September 2026, B2B sportsbook supplier BETBY said it had entered the regulated Polish market through a partnership with local operator Betters — BETBY’s first partner in the country. Trade desks carried the story on 18 September.

Under the deal, Betters integrated BETBY’s complete sportsbook solution, including the proprietary esports feed Betby Games. That is a supplier–operator product placement in a licensed market — not a claim that BETBY itself holds a new Polish retail licence number invented for this page.

What the two sides said

Stefanos Karakidis, BETBY Director of Business Development: “Entering the Polish market represents a significant milestone in BETBY’s international growth strategy and further strengthens our commitment to expanding our presence across regulated markets worldwide. Poland is a mature and highly competitive market and our partnership with Betters reflects our strategy of working with established local operators.”

Konrad Łabudek, Betters CEO: “BETBY stood out to us through the combination of its sportsbook technology, localized content offering and continued focus on product innovation. Integrating its complete solution gives us access not only to a strong core sportsbook but also to differentiated products.”

BETBY frames Betters as a foundation for further Polish partnerships. No additional unnamed Polish operators are listed as already live on this wire.

Announcement date on the primary

BETBY’s blog header and meta use 17 September 2026. The same post body opens with “27 th September, 2026.” Treat 27 Sep as a typo on the primary. This pack uses the 17 Sep announcement date and the 18 Sep desk cascade — not a future go-live invented from the typo.

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