Pragmatic Play signs Logrand for Vivento and Jubilee

Pragmatic Play is adding two Mexican online casino brands to its customer list. In an announcement dated 27 October 2026, the studio said it has signed a multi-brand deal with Logrand Entertainment Group covering Vivento.mx and Jubilee.mx.

What the deal covers

According to Pragmatic Play, both brands get access to its slots portfolio, including Gates of Olympus and Sweet Bonanza, and to its live casino portfolio. On the live side the studio names "a selection of localised tables" and game shows such as Gates of Olympus Roulette and Money Time.

The announcement does not give a launch date, the number of titles involved or any financial terms. It also does not say whether the games are already live on either site.

Logrand, according to the release, has more than 20 years of experience in the Mexican entertainment industry, with both land-based and online operations.

What the companies said

"The regulated Mexican market offers significant opportunity as it continues to mature," said Sharon McHugh, Director of PR at Pragmatic Play, calling the agreement "multi-brand, multi-vertical".

Eduardo Peláez, Online Business Director at Logrand, said Pragmatic Play's portfolio "complements the strength of Jubilee.mx and Vivento.mx".

Why it matters

In our reading, the market's rules are still being tested in court: on 25 October we reported that a federal appeals court ruled for Ganador Azteca, the operator of Bet365 and Betano in Mexico, in its challenge to the Interior Ministry's block. That was an appeal decision at the interim-relief stage, not the end of the case. The deal itself says nothing about bonuses or terms on either brand.

Pragmatic Play released Sweet Bonanza Pop on 20 October, and its Kevin Hart live casino sessions are scheduled for 6 and 7 November.

For readers outside Mexico: the deal covers two Mexican brands only. It does not change what is available anywhere else.